21 September 2011

Disney to open 'Avatar Land' theme park attraction

By Robbie Graham Silver Screen Saucers


The world's most successful movie - James Cameron's Avatar (2009) - is to come to life in spectacular fashion at Disney's Animal Kingdom in Florida. Disney CEO Bob Iger made the announcement yesterday, stating that construction of 'Avatar Land' - which will be comprised of "multi-dimensional physical worlds" - will begin in 2013.

James Cameron - also present for yesterday's announcement - said of his collaboration with Disney: "I quickly realized that their vision for this thing was far beyond what I'd imagined -- and I've got a pretty good imagination."

Disney plans to build not one, but several 'Avatar Lands' in its Animal Kingdom park - a plan that sits well with Cameron, who said that his movie was meant to "celebrate our interaction with nature and nature's wonder and diversity."

Tom Staggs, chairman of Walt Disney Parks and Resorts, told reporters yesterday that the "Avatar Lands" will be large and interactive. "Our lands are going to be complete," he said. "They will include attractions, entertainment, shops, food and beverage, et cetera. They're going to be highly developed and fully themed."

Cameron is currently working on two sequels to Avatar, scheduled for release in 2014 and 2015.

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3 comments:

  1. I just read about this in the morning newspaper. I wonder if the Big Mouse is already figuring out how to cope with the visitors who suffer from severe depression after they abandon their version of Avatar.

    And I also hope Cameron ensures some sort of awareness educational program. What's the point of creating an artificial version of an imaginary world, if you don't remind people about the destruction of Earth's own rain forests? :-/

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  2. To Cameron's credit, he's been very active in environmentalist causes over the years - especially since 'Avatar' - so I expect 'Avatar Land' will be true to and expand upon the eco themes of the movie.

    To be honest, though, I'm more interested in how Disney might use 'Avatar Land' to explore the idea of ET life and cultures, and what techniques and technologies might be utilized to make this an immersive 'extraterrestrial' experience for the public.

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  3. Cameron also said of the 'Avatar' attraction:

    "Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of 'Avatar' with an unprecedented sense of reality."

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