The viral marketing campaign for Men in Black 3 is intensifying in anticipation the movie’s May 25 release date. Late last year, a mock conspiracy theory blog popped up run by a UFO-obsessed 14-year-old boy calling himself "BugEyes126.” Back in January this year, BugEyes dropped hints that the Large Hadron Collider might be making an appearance in Men in Black 3.
Things just got a whole lot more interesting, however. This morning, ComingSoon.net spotted an intriguing poster in the New York City subway...
By dialling the number on the poster (which I did), callers are greeted with the following message from BugEyes himself:
“Hey, I’m BugEyes, and this phone call just might change your life forever. What if I told you nothing is what it seems and everything you thought you knew was a lie? Welcome to the Men in Black Suites Are Real Hotline.”
The caller is then presented with a number of options to access further information. If you press #1, BugEyes tells you:
“First, I need you to know this mission is both critical and risky. Extraterrestrials live among us. Seriously. How cool is that, right? But even cooler than that – there’s a secret organisation of these Men in Black suits that watch over them.”
BugEyes then tells you he needs your help:
“If you have any information on extraterrestrial sightings... I want to hear from you.”
Finally, BugEyes hits you with a slightly sinister disclaimer:
“By leaving your message, you grant TheMeninBlackSuitsAreReal.com permission to use your voice and anything you tell me about yourself, and any portion of the content of your message in audio or text form as part of the MIBs experience without additional consent or compensation. Just letting you know.”
You are then encouraged “to leave a message on any extraterrestrial activity in your neighbourhood.”
Will callers’ messages end up being used in a future stage of the MIB 3 viral campaign? If so, then - assuming any callers are gullible enough to report genuine UFO encounters - Men in Black 3 may be taking Hollywood’s historical blurring of UFO fact and fantasy to a whole new level.